Change the style of positioning because the want to change a work environment in a financial Aping switch to open Karen Millen Coat store. She will open the first store to the Pearl River Film, a proprietary brand Shoo Women, Priced at 180 to 480 Yuan, but the Karen Millen Coat store business is not satisfactory. The first month loss of more than 3000 Yuan clothing stores, Karen Millen Coat stores still lose a month of more than 2000 Yuan. Two months of operation, the Arab-Israeli peace gradually finds out the bead shadow area market conditions.
She found that with two characteristics, customer base, the consumption level is not high, not much traffic. In the case of non -removal shop, Ah Ping decided to change the style of Karen Millen Coat store location, reducing prices to meet market demand. Starting from their own hobbies, and she started to buy the Japanese and Korean clothing, defined as 18 to 33 year olds, Karen Millen Coat prices have dropped to 60 ~ 100 Yuan. As marketable, A Ping gradually trains their customer base from nearby many white-collar workers into a level of repeat customers. In her regular customers, many people at least a week to the store to use the service twice.
One-off four or five hundred dollars to buy Karen Millen Coat Outlet; a lot of regular customers, and often even with the A level appointment and asked her to help them personally to the store With Clothing. Ah Ping said to be a regular customer as long as the business day, on turnover of 45 hundred dollars you can back this up. After rectification, from the first three months, Karen Millen Coat stores and the income and expenditure are into balance and begin to achieve profitability.